I am an innovative and creative Irish writer, who loves putting great ideas into words.
With over twenty years’ experience working as a professional copywriter, I have created pretty much every type of advertising out there. From all aspects of traditional ATL and BTL advertising, to brochures, direct mail, online content, blogs, scripts and much, much more.
Every brand has its own story, its own unique personality, its own distinct tone of voice and I specialise in communicating that story and the brand’s message through effective and innovative communications.
Over the years I have worked with many global and Irish brands including Diageo, Mars, Ryanair, Kind, Bank of Ireland, Bord Bia, Clevamama, Tesco and many more.
In addition to traditonal copywriting, I have also been known to proof, edit and rewrite theses, brand books and articles, and I’ve even created the odd recipe or two.